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Public Employment Services and Employers – Working Together for Mutual Benefits

23.05.2017 to 24.05.2017


Martes, 23 de mayo 2017

Opening remarks 

  • Sr. Mehmet Ali Özkan, Presidente de la AMSPE

  • Sra. Viviana Caro, Representante del Banco Interamericano de Desarrollo (BID) en Perú

  • Sr. Alfonso Grados Carraro, Ministro del Trabajo y Promoción del Empleo, Perú

Key Note Speech - Why Public Employment Services need to work with employers


  • Sr. Benoît Tessier, Director Ejecutivo, Servicios de Enlace para Empleadores, Empleo y Desarrollo Social de Canadá

The key note speech will set the stage for each Public Employment Services (PES) to reflect on how it views its role with employers: Job broker? Labour market advisor? Human resources consultant? Partner addressing needs of barriered job seekers? Should increasing PES’ market share with employers be a goal? It will discuss how working together benefits employers, PES and workers. The session will offer examples of benefits and challenges faced by employers, jobseekers and PES. An option for illustrating constructive engagement and cooperation would involve a representative from the PES, one from the country’s private sector employers talking about their experiences.

Panel Discussion: Creating the right strategy for engaging with employers


In a service environment characterised by more frequent job transitions, PES’ business models should also target the demand side of the labour market. The panel will offer experiences best practices on how PES develop strategies that create effective and lasting co-operation with employers, for example: how to initiate the contact with employers who have not previously worked with PES, how to maintain the relationship with employers who are already working with the PES, PES communication round and advertising of services, and tailoring strategies for different types of employers (e.g. SME vs large businesses, national vs local level).


Discussant: Sr. David Rosas (BID)


  • Sra. Susanne Kraatz – Experto Nacional en comisión, Parlamento Europeo, Bruselas, Bélgica

  • Sra. Candee Chambers – Directora Ejecutiva – Direct Employers Association, EEUU
  • Sra. Maria Isabel León Klenke – Confederación de Instituciones Empresariales Privadas – CONFIEP
  • Sr. David Acebuche - ADECCO Director Regional para América Latina

Session 1: Understanding employers’ needs



The globalization of business is having a significant impact on human resource management practices. Serving employers in this new context requires an understanding of today’s human resource management issues, human resource management policies, practices and successful international standards, structural and personnel techniques. This session should present strategies developed by PES to better understand employer’s human resources needs and management practices and offer well-designed and effective services to employers. This could include tailoring labour market information according to employer’s needs, surveys to collect information about employers’ expectations about the future and personnel needs, use of focus groups to obtain information about employers’ expectations.


Moderador: Sr. Manuel Urquidi (BID)


  • Sr. David Alfaro del Pielago, Director General del Servicio Nacional del Empleo (Ministerio del Trabajo y Promoción Social del Empleo), Perú


  • Sra. Claudia Camacho Corzo, Directora General del Servicio de Empleo, Colombia


  • Sr. Jorge Manco, Servicio Público de Empleo (Arbetsförmedlingen), Suecia


  • Sr. Pedro Goic – Director Nacional del SENCE (Servicio Nacional de Capacitación y Empleo), Chile



Session 2: Recruiting, training and retaining staff that can work with businesses



For PES, just as in the private sector, recruiting and retaining a committed and capable workforce offers a business advantage. Keeping PES staff up-to-date and motivated is a matter of personnel techniques as well as investment of time and resources. This session should present strategies developed by PES to manage human resources dedicated to employers. This could include describing competencies of PES staff dedicated to employers, hiring criteria, induction training, further training, quality management of training of PES staff as well as strategies to connect training to career progression.


Moderador: Sr. Renato Andrade Lazo (MPPTE)


  • Sr. Graham Attwel, Proyecto EmployID, Programa FP7 de la Comisión Europea, Reino Unido


  • Sr. Lukasz Sienkiewicz, Instituto de Capital Humano, Colegio de Administración de Empresas, Escuela de Economía de Varsovia, Polonia


  • Sr. Oswaldo Muñoz, Coordinador General del Servicio Nacional de Empleo, Mexico


Session 3: Profiling local employers


Profiling employers can provide guidance on where to concentrate resources, but require good labour market information and local intelligence.  The objective of the session is to present best practices on


strategies to segment services to employers. Session speakers will present different strategies used by PES, for example, services are provided to all employers independent of their size, type, sector they operate or region they are located, versus specific services for targeted employer groups, the criteria used to target employer groups, and risks associated in focusing too much on segmenting and missing “second tier” opportunities.


Moderador: Sr. David Rosas (BID)



  • Sr. Jean-Pierre CALLAIS, Jefe del Departamento de Cooperación y Relaciones Internacionales, Servicio Público de Empleo (Pôle Emploi), Francia


  • Sra. Karolin Korreveski, SPE Tootukassa, Estonia



  • Sr. Alexander Wilhelm, Servicio Público de Empleo (Arbeitsagentur), Alemania



Miércoles, 24 de mayo del 2017

Session 4: Demand-driven, cost effective services for employers



Employers want services that are convenient, and effective. The speakers will present strategies developed by PES to develop demand-driven, cost effective services for employers, including PES core service offerings and extended services to employers, how they are organized and how they are delivered in terms of local implementation of national guidelines. Which delivery channels are used and to what extent? How is digitalization impacting service provision to employers, and what criteria are used to determine what services are provided in-person and what services are delivered through other channels?


Moderador: Dulce Baptista – Banco Interamericano de Desarrollo (BID)


  • Sr. Nate Williams – LinkedIn


  • Sr. Niels Tanésy, Servicio Público de Empleo, VDAB Flandes, Bélgica



  • Sr. Enrique Lopez Arce, Director General de Empleo, Paraguay



  • Sra. Pam Gerassimides, Directora Ejecutiva Adjunta y Directora NLX, NASWA, USA



Session 5: How to measure results and manage performance



In recent years, PES have become more sophisticated in evaluating and improving services to inform service development and measure the return on investment of public funds. Speakers in this session will offer strategies to measure results and manage performance of services for employers.  The session will cover how PES objectives regarding employers are defined; indicators used to measure performance of PES services to employers (e.g. satisfaction, market share, vacancy filling and vacancy duration); comparing results across national/regional/local units; criteria for setting and using targets to improve performance; incentives and technical support; strategies for improving low performance.


Moderador: Sr. Rafael Novella (BID)


  • Dr. Jiyoung Yoon, Investigador, Director Adjunto, Servicio Público de Empleo (Servicios de Información para el Empleo Coreano, KEIS), Corea del Sur


  • Sr. Tulio Cravo, Banco Interamericano de Desarrollo (BID) - Brasil


  • Sr. Alex Nunn -Profesor de Economía Política en la Universidad de Leeds Beckett– Reino Unido



Moderators share summaries of the sessions with the audience and next steps towards improving working with employers in Latin America/Caribbean countries



Closing Remarks (10 minutes each)

  • Sr Jaime Luis Obreros Charún, Viceministro de Promoción del Empleo y Capacitación Laboral – Perú
  • Sr. David Rosas, Banco Interamericano de Desarrollo (BID)



Over the last two decades, Latin America and the Caribbean countries have enjoyed economic growth, improved job creation and higher wages.  However, many jobs remain informal, and high turnover impedes productivity, discourages employer investments in training, and contributes to inefficient job matches.  Women and youth face particular challenges; they often look for employment through informal networks of peers who are equally vulnerable. In 2013, the bulk of Peru’s workers (59%) were employed in the informal sector, with informality impacting 80% of young people.


Employers are concerned by the low quality and relevance of the skills many young people bring to the labour market.  Over two-thirds of Peruvian companies have difficulty filling their vacancies.  When employers struggle to find workers with the skills they need or make poor matches, their competitiveness, ability to expand, and to innovate suffer.  Public employment services (PES) are uniquely placed to be a job broker, yet among the Latin America and Caribbean countries for which figures are available, no PES reaches more than 10% of employers. Working with employers can help PES improve opportunities for being hired into formal employment, laying the foundation for employment relationships that offer employers improved productivity relative to labour costs, that can offerworkers the chance to acquire new skills, and that can provide governments a more sustainable revenue basis for social security.


This conference will bring together experts, business representatives and PES decision makers from around the world to share their challenges, experiences and successes in developing mutually beneficial relationships that supply employers with the right skills at the right time, improve PES capacity to predict labour market trends, and to assist job seekers, including youth, in finding formal employment, gaining skills in the workplace, and being more resilient in the face of periods of unemployment.