You are here

Winning bet on the GAFAM giants

19 March 2021

The worldwide crisis caused by Covid-19 has further strengthened the position of technology and digital in our personal and professional lives: telework, paperless services, remote workshops, online offices, etc. Digitalisation is sometimes considered by many operators, both private and public, as a compulsory process, raising the twofold question: do we have sufficient digital skills for this crisis context? And how will the future be impacted in the medium and long term?


This observation has prompted the Moroccan public employment service (ANAPEC) to enlist the support of some reference operators in the field of information technology, such as Google and Microsoft, through partnership agreements and collaboration with other public institutions specialised in this field, such as the Moroccan Digital Development Agency (ADD), whose mission is to assist public institutions in their digitisation process and to promote various digital solutions. 


The aim of this partnership is to provide young Moroccans looking for work, particularly those who have lost their jobs due to the Covid-19, with certifying training courses which can improve their employability. The ANAPEC-Microsoft partnership is a good example. The agreement protocol signed between both institutions has enabled ANAPEC to become part of the Microsoft Global Skilling Initiative in Morocco, allowing thousands of young Moroccans to benefit from digital training for free, with possible access to Microsoft certifications on completion of the training. This initiative globally aims to train 25 million people around the world to adjust to post-covid labour market realities. In addition, the project also seeks to sensitize employers to the role of technology in good business practice. "For us, partnering with a world-renowned technology provider such as Microsoft is a strategic choice that will improve access to the job market, above all for young people located in economically-disadvantaged areas. In such cases, technology becomes an essential tool guaranteeing equity of access to the various work opportunities," said Mr. Abdelmounime El Madani, Director General of ANAPEC, at the signing of the Memorandum of Understanding. "As unemployment rates continue to rise worldwide for various professionals and communities, our goal has been to combine the best of industry technology with strong partnerships, with governments and NGOs, to help people develop the skills required to find a new job. The partnership with ANAPEC made perfect sense as we keep expanding our scope and maximize our impact in this regard. This is especially true as we witness an increasingly hybrid economy, where employees will have the opportunity to return to the workplace, while others will choose to work remotely," says Ghada Khalifa, Director of Philanthropies Middle East and Africa at Microsoft. 


Also, thanks to the Grow with Google programme, the ANAPEC has enabled young Moroccans to benefit from distance learning, in partnership with Google. These training courses, providing access to Google Career Certificates, are targeting both jobseekers and project leaders, giving them the opportunity to acquire digital skills to be better prepared in a post-covid world looking quite bleak.  These courses include IT support, UX design, data analysis and project management.


Similarly, besides the technology giants, ANAPEC has concluded partnerships with world-renowned platforms that deliver distance learning courses such as Coursera and OpenClassrooms. These training courses have had a significant positive impact, especially during the lockdown period which lasted several months and during which qualifying or retraining courses, in their traditional formats (in face-to-face mode), had to be suspended.


In the face of such an important challenge, opting for public-private alliances is essential nowadays for any public service willing to perform its intermediation missions on the labour market especially in times of crisis. 


Access to technological advances has become more and more democratised in recent years, a fact that must be turned into an opportunity for skills development to facilitate the socio-professional integration of citizens, especially the most marginalised ones.




ANAPEC International Cooperation