As it’s currently difficult to meet up and exchange ideas, WAPES has decided to put together a series of short videos that will address a different, highly operational, topic each month, in response to your questions and concerns.

In each video, an expert will respond to four questions and, in doing so, will share their experience with us.

We want to begin this series with the topic of corporate image, branding and rebranding.

For it, Today, we’re pleased to welcome Anne-Céline Adnet, Head of Communication at Forem, the Public Employment Service in Wallonia, Belgium. . She’s here to talk to us about their recent logo redesign and visual identity, both of which resulted from an engagement process that began in 2018.

If you also want to share your experiences, do not hesitate to contact us via communication@wapes.org.